• Under Armour

How a global sportswear brand automated product updates with AI

PLM integration via chat

Instant SKU updates

Secure role-based access

About the company
A global performance apparel and footwear brand known for innovation in sportswear. With thousands of SKUs across product lines, the company manages its product data through the Trasix Product Lifecycle Management (PLM) platform, a critical hub for merchandising and product operations.

The problem statement

  • Manual
    product updates

Employees had to log into the Trasix PLM system to upload or edit product data manually - a slow, repetitive task that consumed valuable time.

  • High
    error risk

Frequent updates like color changes or exclusivity tags often led to data errors, especially when handled at scale.

  • Operational
    friction

The process required secure logins and authorized access, adding layers of complexity to daily merchandising work.

  • How Lyzr solved it ?
  • Under Armour implemented a custom AI Chat Agent powered by the Lyzr NLP Engine,  directly integrated into the Trasix PLM platform to simplify and secure product management.
Natural language requests
  • Employees can simply type or say, “Update shoe model UA-2023 to color Midnight Navy.
Real-time PLM integration
  • The agent connects directly to Trasix to execute updates instantly.
SSO-based role controls
  • Only authorized users can trigger changes, ensuring compliance and data safety.
High accuracy execution
  • Lyzr NLP interprets intent precisely, updating correct attributes every time.
Instant confirmation
  • Employees receive live feedback once updates are successfully completed.

The outcome

  • Significant time savings

Manual PLM navigation and data entry were eliminated, enabling instant product updates.

  • Scalable operations

Thousands of SKUs can now be managed effortlessly across teams.

  • Secure and compliant

All operations align with Under Armour’s authentication and role-based access policies.

The outcome

Video Processing Agent
Try Agent

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Behind the Scenes: How Lyzr Builds Enterprise AI on AWS

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  • Complaince

Lyzr Agent Platform is SOC2, GDPR, and ISO 27001 compliant, ensuring enterprises can run their critical workloads safely.

  • Data Residency

The data resides within the customer's own cloud, ensuring100% ownership and adherence to data residency requirements.

  • Reflection

Lyzr's reflection module reduces the chances of hallucination. This feature is enabled in most critical applications for higher accuracy.

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