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Novitium boosts pipeline 3X and cuts campaign time 85% with AWS-powered AI SDR

Smarter Resourcing

Fairer Workloads

Proactive Planning

About the Company

Novitium is an AI-first sales enablement company that empowers B2B technology vendors to automate, personalize, and scale their outbound sales engagement. With customers spanning SaaS, IT services, and enterprise solution providers, Novitium leads the charge in AI-driven outbound campaign orchestration - turning sales operations into a measurable, insights-led growth engine.
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The Problem Statement

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Manual campaign execution

Teams spent 40+ hours/week on repetitive outreach, slowing down new pipeline generation.

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Low response rates

Generic messaging and lack of real-time analytics led to <3% engagement.

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Limited planning foresight

High risk of sender reputation loss due to missed compliance checks, putting millions in pipeline revenue at risk.

How LYZR Solved It ?

Lyzr launched AI SDR Platform built entirely on AWS to automate, personalize, and track every step of sales outreach. Here’s how:

AWS ECS (Elastic Container Service)
  • Scales micro services for campaign spikes, ensuring 99.99% uptime and instant deployment of new features.
Amazon DocumentDB
  • Serves as a secure knowledge hub for leads, campaign sequences, and engagement history, with sub-50ms read/write latency powering AI-driven personalization.
AWS Amplify
  • Rapidly delivers a secure, live dashboard for campaign management, built for mobile and desktop teams..
Amazon SES
  • Governs all email sending - handles DKIM, bounce, and reputation management automatically at scale.
AWS Lambda
  • Triggers eligibility checks, next-best-action workflows, and real-time analytics, cutting lag from minutes to seconds.
Amazon SNS & ALB
  • Ensure every engagement - whether a reply or campaign push - routes instantly and reliably, regardless of load.

Deployed across three AWS Availability Zones for disaster recovery and “always-on” operations. Security and compliance are reinforced with automated GDPR/CAN-SPAM guardrails and SOC2-aligned controls.

Novitium workflow scaled
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The Outcome

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Campaign launch time reduced by 85%

(3 days to 4 hours), driving faster GTM on new programs.

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Response rates tripled - from 2.7% to8.3%

through adaptive AI messaging and smart follow-ups.

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Compliance risk minimized

100% of campaigns pre-checked for GDPR/CAN-SPAM and sender reputation before launch

Behind the Scenes: How Lyzr Builds Enterprise AI on AWS

AWS workflow

How Lyzr handled security?

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Data Residency

The data resides within the customer's own cloud, ensuring 100% ownership and adherence to data residency requirements.

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Compliance

Lyzr Agent Platform is SOC2, GDPR, and ISO 27001 compliant, ensuring enterprises can run their critical workloads safely.

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Reflection

Lyzr's reflection module reduces the chances of hallucination. This feature is enabled in most critical applications for higher accuracy.

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