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AirAsia scales marketing content with agent-led workflows

Faster turnaround

Higher accuracy

Scalable system

About the Company

AirAsia is a leading low-cost airline serving over 165 destinations across Asia and beyond. With a strong digital presence, AirAsia’s marketing team regularly produces high-volume, SEO-optimized content to keep pace with fast-changing travel trends and customer expectations.
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The Problem Statement

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Slow SEO planning

Manual keyword research through third-party tools delayed topic ideation and reduced consistency in content planning.

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Accuracy risks

Live travel data in AI-generated drafts risked outdated or incorrect details, requiring significant human fact-checking.

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Fragmented workflow

Ideation, drafting, formatting, and visual tagging were split across tools, creating bottlenecks and reducing scalability.

How LYZR Solved It ?

AirAsia adopted Lyzr AI Agent Studio to build a structured, agent-led workflow deployed on Google Cloud Platform (GCP), shifting repetitive tasks to specialized AI agents and reserving human input for high-value decisions.

✓ Modular agents
  • Each stage- ideation, research, outlining, drafting, formatting, image tagging - handled by a dedicated AI agent.
✓ Cloud-native deployment
  • GCP services like Cloud Run, Firestore, and Firebase ensured scalability, security, and low maintenance.
✓ Human-in-the-loop
  • Marketers defined topics and reviewed final drafts, keeping editorial control intact.
✓ Metadata automation
  • AI generated SEO-ready alt text, captions, and tags for all visuals.
✓ Specialized accuracy checks
  • Research and sufficiency agents validated facts before drafting.
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The Outcome

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Faster turn around

Article production time reduced significantly, eliminating manual delays in research, outlining, and formatting.

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Higher accuracy

Fact-checking agents minimized outdated or incorrect information, increasing trust in AI-generated drafts.

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Scalable system

The repeatable workflow allowed quick replication for new topics without starting from scratch.

Behind the Scenes: How Lyzr Builds Enterprise AI on Azure

Azure Workflow

How Lyzr handled security?

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Data Residency

All change management data remains securely within NTT Data’s Azure cloud, ensuring 100% ownership and compliance with regional data laws.

compliance

Compliance

The Lyzr Agent Platform is SOC2, GDPR, and ISO 27001 compliant, supporting enterprise-grade data handling and privacy.

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Reflection Module

Lyzr’s reflection system minimizes model hallucination, ensuring high-accuracy, reliable recommendations in critical workflows.

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