Governed Generative AI in AI-driven marketing Automation
Launch campaigns faster, achieve true personalization at scale, and automate content creation with enterprise-grade governance and brand safety built-in from day one.
- Accelerate campaign launches
- Optimize personalization
- Ensure brand governance
Lyzr's Approach To:
Generative AI in AI-driven marketing
We provide AI agents that automate marketing workflows, from content creation to campaign execution and analytics, all while ensuring your brand voice and policies are enforced.
01
Workflow Automation
- Automate the entire process from creative briefs to live campaign assets.
02
Performance Lift
- Our AI agents create feedback loops to optimize campaigns based on results.
03
Brand Compliance
- Utilize built-in guardrails, policy checks, and approval flows for safety.
04
Easy Integration
- Connect seamlessly with your existing CRM, CDP, and advertising platforms.
Deploy Marketing AI Agents
For Automation
Explore how Lyzr's marketing AI agents transform your operations, from initial content strategy and creation to final performance measurement.
Content Generation
Accelerate asset creation across channels while maintaining perfect brand voice.
Campaign Automation
Get automated insights to improve targeting, A/B testing, and budget.
Analytics Automation
Get automated insights to improve targeting, A/B testing, and budget.
Your team is pressured to ship faster, but you can't risk brand safety. Lyzr resolves this conflict.
Achieve Campaign
Optimization AI Benefits
- Launch Campaigns Faster
Dramatically reduce the cycle time from campaign brief to multi-channel launch.
- Increase Content Relevance
Deliver tailored messaging using lifecycle, intent, and customer segmentation data.
- Reduce Compliance Risk
Protect your brand with built-in approvals, audit trails, and safe generation.
- Improve Marketing ROI
Automatically optimize campaigns based on performance to improve your ROAS.
Key Capabilities For
AI-driven marketing
Our platform is built on a foundation of agentic workflows, seamless data connectors, and robust guardrails designed for modern marketing operations.
Brand Voice Control
Define and enforce style guides, approved messaging, and consistent tone.
Multichannel Assets
Generate compliant variants for email, social media, landing pages, and ads.
AI Personalization
Use audience signals from your data to tailor every message and offer.
Experimentation Engine
Automate A/B testing suggestions, iteration loops, and performance learnings.
Enterprise Security
Rely on enterprise-grade permissions, data security, and full auditability.
Enterprise-grade
AI Marketing Automation
Lyzr provides a "Bank-in-a-Box" AI framework, ensuring your generative AI banking security matches your most stringent internal standards through total isolation.
Feature
Generic AI Tools
Copywriting AI
Lyzr
Brand-safe generation
No brand controls
Basic tone settings
Full brand voice control
Agentic workflow automation
Manual copy-paste
Limited to content
Automated AI workflows
Martech integrations
No native connectors
API access only
Built-in martech connectors
Personalization
Requires manual input
Limited by prompts
True personalization at scale
Optimization loop
No feedback mechanism
Disconnected from ROI
Automated optimization loops
Governance and auditability
No user permissions
Basic history logs
Full enterprise governance
Manual campaign setup
Manual campaign setup
No orchestration
Automated campaign orchestration
Customer segmentation
Manual analysis
No data connection
Automated segmentation
Why Lyzr for Generative AI
in AI-driven marketing?
For Marketing Ops
Built for repeatable workflows, not just one-off content.
Enterprise Guardrails
Adopt AI safely with permissions, reviews, and compliance.
Fits Your Stack
Integrates with the CRM, CDP, and ad platforms you use.
Measures Outcomes
Connects AI activity directly to core marketing KPIs and goals.
Built Specifically for
Financial Institutions
Join a growing ecosystem of consulting and technology partners
Lyzr's platform has been a game-changer for our marketing operations. We've cut our campaign production time in half while ensuring every piece of content is 100% on-brand. The ability to automate with governance has unlocked a new level of efficiency and performance for our entire team.
Head of Growth
Mid-Market B2B SaaS
Zero
Data Exfiltration Incidents
Your Path to AI-driven
Marketing Success
- Step - 1
Define Goals
We define your KPIs, channels, and brand guardrails.
- Step - 2
Connect Your Data
Link your CRM, CDP, and campaign tools for context.
- Step - 3
Build Workflows
Configure AI agents, templates, and approval processes.
- Step - 4
Launch and Optimize
Go live and let our AI agents iterate with insights.
Frequently asked questions
It means using AI not just to create content, but to automate the entire marketing workflow. This includes generating briefs, creating assets for multiple channels, running campaigns, personalizing messaging based on data, and optimizing for performance, all within a governed, brand-safe framework.
Most tools focus only on copywriting. Lyzr provides end-to-end marketing automation powered by AI agents. We integrate with your data stack, enforce brand compliance, and connect AI-powered activities directly to your core business KPIs like pipeline and revenue.
We implement multi-layered brand governance. This includes defining your brand voice, uploading style guides, setting up automated policy checks, and creating approval workflows. All generated content can be reviewed and audited before it ever goes live.
Our platform is built with pre-built connectors for major CRM, CDP, email, and advertising platforms. This allows our AI agents to use your existing customer data for personalization and to push generated content directly into your campaign execution tools.
Rely on enterprise-grade permissions, data security, and full auditability.
They can automate most of the process, but always with human oversight. You set the strategy, goals, and guardrails. The AI agents handle execution, like generating ad variants or email copy, but final approvals and budget controls remain with your team.
Our system creates a feedback loop by analyzing campaign performance data. The AI identifies which messages, creatives, and channels are driving the best results. It then provides recommendations or automatically generates new variants to improve ROI over time.
Without proper governance, risks include off-brand messaging, factual inaccuracies, and compliance issues. Lyzr mitigates these risks with enterprise-grade controls, audit trails, and by grounding all generated content in your specific brand knowledge and data.
We provide robust governance features, including role-based access controls, detailed audit logs of all AI activities, version history, and configurable approval workflows. This ensures your marketing operations remain secure, compliant, and fully accountable.
We measure ROI by tracking metrics that matter: reduced campaign launch times, increased content output, higher conversion rates from personalization, and improved ROAS from automated optimization. Our platform links AI activity directly to these marketing KPIs.
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