Richfire logo compressed

Helping fire protection teams streamline outreach with AI-powered virtual assistants

Faster Campaign
Turnaround

Improved Lead
Engagement

Scalable and
Compliant Outreach

About the Company

Founded in 1979, Rich Fire Protection is a full-service fire protection company headquartered in Pleasantville, New Jersey. With expertise in 3D design, fabrication, and installation of fire sprinkler systems, Rich Fire also provides inspections, maintenance, repair, and project management services. Serving clients across New Jersey and the tri-state area, Rich Fire is known for its commitment to life safety, craftsmanship, and customer service.
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The Problem Statement

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Inefficiencies in Manual Outreach

manual email outreach was time-consuming, inconsistent, and lacked the personalization needed to engage leads effectively.

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Limitations of Traditional Tools

Traditional CRMs and marketing tools offered limited automation and provided little insight into recipient behavior, leading to low response rates and missed opportunities.

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Absence of Intelligent Sales Automation

Sales teams lacked an intelligent system to autonomously manage outreach, personalize communication, track engagement, and optimize strategies while ensuring compliance and maintaining domain reputation.

How LYZR Solved It ?

Lyzr developed an AI-Powered SDR Assistant-an intelligent outreach automation system that:
  • Conducts prospect research and crafts personalized email drafts using contextual data from Rich Fire’s knowledge base.
  • Automates multi-touch email workflows with customizable prompts at each outreach phase.
  • Provides real-time engagement analytics, including open rates, reply tracking, and prospect-level scoring.
  • Ensures all communications align with domain reputation best practices and email compliance standards.
The solution was deployed entirely within Rich Fire’s Azure environment, orchestrated by Lyzr’s backend agent framework (Jazon), enabling secure, scalable outreach execution.
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The Outcome

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Faster Campaign Turnaround

Outreach campaigns that previously took days to coordinate are now launched within hours, accelerating sales operations.

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Improved Lead Engagement

Highly personalized and context-aware emails resulted in stronger responses and more qualified conversations with prospects.

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Scalable and Compliant Outreach

The AI SDR aligned with compliance and deliverability standards, giving Rich Fire a robust foundation to scale outreach safely and effectively.

Behind the Scenes: How Lyzr Builds Enterprise AI on Azure

Azure Workflow

How Lyzr handled security?

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Data Residency

All change management data remains securely within NTT Data’s Azure cloud, ensuring 100% ownership and compliance with regional data laws.

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Compliance

The Lyzr Agent Platform is SOC2, GDPR, and ISO 27001 compliant, supporting enterprise-grade data handling and privacy.

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Reflection Module

Lyzr’s reflection system minimizes model hallucination, ensuring high-accuracy, reliable recommendations in critical workflows.

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