Research was fragmented across multiple sources
Media planners and strategists had to manually pull data from several third-party research platforms — with no unified way to query or synthesize across them.
Case Study · Advertising Group
Global Advertising Group Accelerated Media Planning Research with Lyzr
Research insights on demand
Faster, more consistent planning outputs
Manual analysis time significantly reduced
About the company
A global advertising and marketing group with dedicated media planning and strategy teams was spending significant time manually pulling and synthesizing research data before any planning work could begin. They partnered with Lyzr to build a smarter, faster way to get from raw data to planning-ready insight.
The challenge
The problem statement
Synthesis took too long
Turning fragmented data into a planning-ready summary required significant manual effort — slowing down strategy teams before the real work even started.
Insight quality varied by analyst
With no standardized process, the depth and consistency of research outputs depended on who was doing the analysis and how much time they had.
The approach
How Lyzr solved it
Lyzr built a suite of three purpose-built AI agents — one each for HR, engineering, and QA — combining automated workflow execution with human oversight to reduce operational overhead and raise delivery quality across all three functions.
Lyzr built a Media Planning Research Agent
A prompt-driven agent that queries multiple third-party research sources simultaneously and returns a synthesized, contextual insight summary — ready for planning and strategy use.
Lyzr replaced manual synthesis with on-demand generation
Planners describe what they need in plain language. The agent handles the data pull, cross-source analysis, and summary generation — removing the manual steps entirely.
Lyzr standardized the insight output
Every summary follows a consistent structure — giving planning and strategy teams a reliable, scannable output regardless of who triggered the request.
Results
The outcome
Research insights went from hours to on-demand
Prompt-driven generation replaced the manual process of pulling and synthesizing across sources — giving planners immediate access to contextual research when they need it.
Planning teams moved faster
Removing the research synthesis bottleneck meant strategy work could start sooner — accelerating the overall planning cycle.
Insight quality became consistent
A standardized output structure meant every team member received the same depth of analysis — regardless of experience level or time pressure.
Security
How Lyzr handled security
Enterprise-grade compliance
Lyzr Agent Platform is SOC2, GDPR, and ISO 27001 compliant, enabling secure deployment across HR, engineering, and QA environments.
Secure data handling across functions
Each agent operates within its designated data environment — HR data, codebase access, and QA systems are kept appropriately scoped and governed.
Traceable outputs
Every agent interaction is logged and traceable — giving teams and compliance stakeholders full visibility into how decisions and responses were generated.
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