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We love Jasper AI a lot, so we built Skott, the Autonomous AI Marketer

Skott, the Autonomous AI Marketer
June 17, 2024

Estimated reading time: 17 minutes

When we first conceived the idea of Skott, we knew we were venturing into uncharted territory. Skott isn’t just another AI tool in the market like Jasper, Hypotenuse, CopyAI, or Writesonic. Those tools are fantastic at what they do – generating copy for blog posts, websites, or social media. But comparing Skott to them is like comparing a skilled driver to the car they drive. Skott is the driver, a versatile entity with human-like capabilities, not just another tool in the marketer’s toolbox.

From the outset, our vision for Skott at Lyzr was clear: we wanted to create a fully autonomous AI agent. This vision shaped every aspect of Skott’s development. Unlike Jasper, Skott was never just about generating content; it was about being an intelligent, self-sufficient, self-learning marketer capable of handling tasks end-to-end with minimal human intervention.

Our previous product, Jazon – The AI SDR, set the stage for this innovation. Jazon is an AI sales development representative (SDR) that autonomously manages the entire sales process. You simply provide a list of leads – or sometimes, not even that – and Jazon takes over. It conducts research, identifies ideal customer profiles (ICPs), gathers emails, writes personalized campaigns, and follows up continuously until a deal is closed. This level of autonomy and efficiency was something we aspired to replicate with Skott in the marketing domain.

How Does Skott Work?

How Skott Works
We love Jasper AI a lot, so we built Skott, the Autonomous AI Marketer 2

Imagine having an AI marketer that could handle everything from market research to content creation, SEO optimization, and even self-review. That’s Skott. Skott isn’t just another AI tool; it’s your fully autonomous marketing powerhouse. Let me walk you through how Skott operates and why it’s a game-changer for businesses like yours.

Daily Research and Insight Extraction

When you set up Skott, you start by telling it the key topics your business focuses on. This initial setup is crucial because it helps Skott understand your industry, products, competitors, and customers. But Skott doesn’t stop there. It continuously updates its knowledge base by performing extensive research on a daily basis. It keeps an eye on the latest news, trends, and developments in your segment, ensuring it’s always informed and up-to-date.

SEO Optimization

One of the standout features of Skott is its ability to integrate SEO seamlessly into its content creation process. Initially, you can supply Skott with a set of SEO keywords. But here’s where it gets interesting: Skott can also integrate with tools like SEMrush. By doing this, it monitors your competitors’ best-performing keywords and continuously updates its own list. This dynamic approach means Skott’s SEO strategy is always evolving, ensuring your content stays relevant and competitive.

Content Creation

With a robust understanding of your market and a refined list of SEO keywords, Skott sets out to create content. It creates engaging, SEO-optimized blog posts that are designed to attract and retain your target audience. The depth of research Skott performs allows it to write content that not only ranks well in search engines but also resonates with your readers.

Self-Reflection and Human-Like Review

After creating a blog post, Skott goes through a self-reflection process. This involves reviewing the content to ensure it captures the essence of the latest news, accurately represents your product or service, and includes all the relevant SEO keywords. Skott’s self-reflection is akin to an internal quality check, ensuring the content meets high standards.

But we didn’t stop there. At Lyzr, we believe in combining the best of AI and human-like qualities. Skott undergoes a secondary review process designed to remove any artificial flavor from the content. This process makes the content feel more human-written. In fact, third-party humanizer checking apps often score Skott’s output at as low as 23% AI, compared to the 70% AI score of some competitors. This human-like feature ensures your content is not only engaging and informative but also authentic and relatable.

Autonomous Posting or Human-in-the-Loop

Skott gives you the flexibility to choose how content is published. You can enable a human-in-the-loop option, where Skott sends the content to you for review before posting. Alternatively, you can trust Skott’s capabilities and allow it to autonomously publish content. This flexibility ensures that you maintain control over your content strategy while benefiting from Skott’s efficiency and expertise.

Social Media Integration and Content Adaptation

Skott can activate multiple social media agents, from LinkedIn and Twitter to Instagram and Pinterest. Each platform has its unique style and audience, and Skott knows how to tailor content for each one. For LinkedIn, Skott writes slightly longer, more detailed posts. On Twitter, it creates shorter, punchier updates designed for maximum engagement. Pinterest posts focus on images, while Instagram combines AI-generated visuals with concise, compelling descriptions.

You can also supply your own images, and Skott will use metadata to select the best visuals to complement your content. This ability to blend AI creativity with your brand’s assets ensures that every post aligns with your overall marketing strategy.

Autonomous Posting and Engagement

After generating these tailored social media posts, Skott doesn’t wait for your go-ahead. It autonomously schedules and publishes posts at optimal times to maximize engagement. This regular posting schedule helps maintain a consistent presence across all platforms, crucial for building and retaining an audience.

The focus here shifts from the quality-centric approach of blog posts to the virality and engagement metrics crucial for social media success. Skott’s adaptability ensures that each post not only fits the platform’s style but also engages your audience effectively.

Continuous Learning and Improvement

One of the most powerful aspects of Skott is its ability to learn and improve continuously. Skott employs reinforcement learning techniques, including Reinforcement Learning from Human Feedback (RLHF) and Reinforcement Learning from AI Feedback (RLAIF).

In the early days, Skott learns from you and your team. You review its output, provide feedback, and Skott refines its instruction set based on this input. This supervised learning phase ensures that Skott’s content aligns perfectly with your brand voice and goals.

Once Skott has absorbed enough human feedback, it switches to auto mode, leveraging RLAIF. Now, Skott independently analyzes engagement metrics, such as likes, shares, and comments. It identifies the best-performing content and uses this data to enhance its future posts. This continuous learning loop means that Skott not only adapts to changing trends and audience preferences but also gets better over time, delivering increasingly effective content.

The Ultimate Time-Saver

Think about the hours you spend researching, writing, and posting content across various platforms. With Skott, those hours are yours again. Skott handles the heavy lifting, freeing you to focus on strategy, creativity, and other high-value tasks.

Skott’s ability to autonomously manage content creation and distribution, coupled with its continuous learning capability, sets it apart from other AI marketing tools like Jasper, Copy AI, Rytr, Hypotenuse, WriteSonic and so on. It’s not just about generating content; it’s about creating a dynamic, adaptive marketing strategy that evolves with your business.

Skott: A Unique AI Marketer in a Class of Its Own

If you’re still wondering what sets Skott apart from other AI marketing tools, let me explain why Skott is truly a different beast. Imagine a humanoid robot, but without the hardware. That’s Skott – a fully autonomous, highly intelligent AI agent that goes beyond mere content generation.

The Power of the Lyzr Agent Mesh Framework

One of the most significant advantages of Skott lies in the Lyzr AgentMesh framework. This framework enables seamless interaction and information exchange between various Lyzr agents and even other AI agents like LangChain, LlamaIndex, CrewAI, and more. For instance, if you’re using both Jazon (the AI SDR) and Skott (the AI Marketer) from Lyzr, they don’t operate in isolation. Instead, Skott can access Jazon’s data to gain insights into what works best.

Let’s say Jazon identifies which emails have the highest response rates. Skott can leverage this information, use it as a theme to enhance its blog posts and social media updates. This interconnectedness allows Skott to continually refine its strategies, ensuring that all your marketing efforts are informed by the latest, most effective tactics.

A Collective Intelligence

Skott’s ability to interact with other agents and learn from them is a game-changer. Traditional AI tools operate in silos, performing specific tasks without considering broader organizational intelligence. Skott, on the other hand, taps into a collective intelligence, drawing from a vast pool of data and insights shared across the Lyzr agent ecosystem.

This means that Skott’s content is not only based on its own research and learning but is also enriched by the experiences and successes of other AI agents within your organization. The result is a more cohesive, data-driven marketing strategy that evolves and improves over time.

Long-Term Memory and Content Consistency

Skott’s long-term memory capabilities ensure it doesn’t repeat itself. While it draws inspiration from past content, it avoids the pitfall of duplication. This is crucial in AI-led marketing, where repeated content can harm your SEO efforts. If you’ve ever used tools like Jasper, you know how vital it is to keep track of what you’ve written before. With Skott, this burden is lifted. Skott remembers everything it has created, allowing you to focus on strategy rather than managing content history.

Measuring Skott’s Success

You might wonder how to measure Skott’s effectiveness. While SEO rankings and keyword performance are important, the ultimate metric is the number of inbound leads your website or social media generates. As the creator of Skott, I can confidently say that this is the key indicator of Skott’s success. It’s about how well Skott drives traffic and converts that into leads, reflecting the true impact of its marketing efforts.

Future Capabilities

But Skott isn’t stopping at just content and social media marketing. We’re continually expanding its capabilities. Soon, Skott will handle PR, crafting press releases with the same efficiency and effectiveness it brings to blog posts and social media. Additionally, Skott will venture into the realm of paid ads, managing performance marketing with data-driven precision.

This is an exciting time to adopt Skott. By integrating Skott into your marketing strategy, you can scale your efforts and experiment with new tactics, all while relying on an AI that learns and improves continuously.

The Power of Local Deployment with Skott

But wait, there’s more! Just when you think you’ve seen all that Skott has to offer, there’s an additional layer of innovation and convenience. I know you’re probably feeling a bit overwhelmed – I am too, with all the incredible features Skott brings to the table. Yet, there’s still something crucial that sets Skott apart even further.

Local Deployment for Ultimate Privacy and Control

Unlike traditional SaaS platforms or APIs like Jasper or Hypotenuse, Skott is designed to be locally deployable. This means Skott can run directly on your cloud server, utilizing your data stored in Amazon S3, Azure Blob, or Google Drive. The benefit? Skott ensures 100% data privacy and compliance. Your data remains with you, securely stored within your infrastructure, rather than being shared with third-party APIs.

Skott can also be deployed on-premises, albeit with slightly limited capabilities. This flexibility means you can choose the deployment method that best suits your data security needs and organizational policies.

Rapid Deployment and Customization

At Lyzr, we’ve streamlined the deployment process, ensuring Skott can be up and running in less than 24 hours. Thanks to our containerized architecture and extensive experience with hundreds of deployments, we can get you started quickly and efficiently. Once deployed, Skott initiates the supervised learning process almost immediately, so you start seeing results without delay.

One of the standout features of Skott is its customization capabilities. As an agent framework company, Lyzr provides you with the tools to tailor Skott to your specific needs. Whether you’re a tech-savvy developer or someone with no coding experience, we’ve got you covered. Developers can dive into the backend using Python to customize Skott’s functionality and instructions. Meanwhile, our no-code front-end allows non-developers to modify agents, add new ones, and tweak workflows with ease.

Full Access and Control

With Skott, you have complete access to the inner workings of the AI. Unlike other platforms where you’re in the dark about the base prompts and instructions, Skott gives you full transparency and control. This means you can fine-tune Skott’s behavior to align perfectly with your business objectives and brand voice.

In essence, Lyzr’s agent framework is akin to a programming language specifically designed for building and customizing AI agents. This flexibility empowers you to harness the full potential of Skott without sacrificing ease of use. Whether through a robust front-end interface or direct backend manipulation, you can make Skott truly your own.

Comprehensive Onboarding and Customization

When you first engage with us, we provide wide-ranging onboarding services to help you get the most out of Skott. During the first month, our team will work closely with you to customize and modify Skott to fit your unique requirements. Whether you need integration with your internal systems, new software, or specific APIs, we handle it all.

But it doesn’t stop at customization. We also provide thorough training on both the front-end and back-end aspects of Skott. This ensures that you and your team have complete control over the AI agents you deploy. Our goal is to empower you to manage and optimize Skott independently, while still providing robust support whenever you need it.

Centralized Monitoring and Continuous Support

Thanks to Lyzr’s AgentMesh technology, you can monitor all your AI agents’ intelligence in one centralized place. This unified view allows you to keep track of performance, make necessary adjustments, and ensure all agents are working harmoniously towards your business goals.

Even after the initial onboarding period, our commitment to your success continues. We provide 24/7 enterprise support, ensuring that help is always just a call away. Whether you encounter a technical issue or need assistance with further customizations, our team is ready to support you.

Built for Reliability and Scalability

Skott, along with other Lyzr agents like Jazon, is designed with production workloads in mind. We understand the critical nature of reliability and scalability in AI deployments. As the CEO of Lyzr, I am deeply familiar with the frustration that comes when systems fail. That’s why we’ve built Skott to be robust and dependable, ensuring it performs seamlessly even under heavy workloads.

We run Skott, Jazon, and many other agents internally at Lyzr, and I can attest to their reliability firsthand. Our dedication to maintaining high standards means you get the same reliable experience that I demand for my own operations.

Unlimited Customization and Integration with Skott

One of the most compelling aspects of Skott is its unparalleled customization and integration capabilities. As I’ve mentioned, Skott can connect to virtually any large language model (LLM) you prefer. By default, we utilize GPT-4o, the most advanced LLM on the market. However, you’re not limited to just this option. You can seamlessly integrate Skott with other leading LLMs like Claude3 Opus or Google’s Gemini Ultra. In fact, Skott can be integrated with over 200 LLMs, including open-source models like Llama-3, Mistral, and Phi-3.

Versatility in Language Models and Databases

The flexibility doesn’t stop at LLMs. Skott can also connect to any vector database you choose, such as Pinecone or Quadrant. This wide range of integration options means that unlike other tools that restrict you to their in-house models and databases, Skott offers you the freedom to tailor your AI agent to fit your specific needs and preferences.

Flat Licensing Fee and Scalable Capacity

Another standout feature of Skott is our straightforward, flat licensing fee. Whether you’re producing one blog post a day or fifty, the cost remains consistent. Skott’s capacity is impressive, handling up to 50 blog posts and 1,000 social media posts daily without any additional charges. This scalability ensures you can meet your content needs without worrying about hitting any volume limits.

You pay proportionately based on the compute resources from your cloud server and the LLMs you use. This proportional payment structure means you’re only paying for what you use, making Skott a cost-effective solution regardless of your output volume.

With Skott, there’s no throttling or restrictions on your content production. Unlike other platforms that may limit your output or charge exorbitant fees for higher volumes, Skott provides a transparent and predictable cost structure. You can produce as much content as you need, whenever you need it, without any hidden fees or surprise costs.

Embracing AI Tools: Why Skott Complements Rather Than Replaces

What does Skott mean for your current AI tools like Jasper or Hypotenuse? Are we suggesting you cancel those subscriptions? Absolutely not. We love Jasper and Hypotenuse and use them every single day. These tools are invaluable for testing different theories and ideas, much like trying on various outfits to see what fits best.

Skott: A New Kind of Autonomous AI

Skott is an entirely different kind of tool. Imagine a humanoid form of AI software without the hardware. While Jasper and Hypotenuse are fantastic for specific tasks, Skott is designed to work autonomously, conducting research and running tasks independently. It’s built to be a self-sufficient AI marketer, but that doesn’t mean you should abandon your current tools.

In the future, Skott might even use tools like Jasper once we integrate them. But the beauty of Skott is that it has built-in capabilities that cover a wide range of functions. So, while Skott can operate independently, it can also enhance your existing toolkit by integrating seamlessly with other AI tools you rely on.

Human Creativity Is Irreplaceable

Does Skott mean you should fire your marketing team? Not at all. In fact, human ingenuity and creativity become even more crucial in the AI-driven world. While AI can handle repetitive and data-intensive tasks, the unique touch of human creativity is what sets great marketing apart. AI tools, including Skott, operate on a vast pool of words and data, often sounding similar. It’s human creativity that will differentiate your content and make it stand out.

Freeing Up Time for Innovation

Skott is designed to free up your time, allowing you to focus on the more exciting aspects of marketing: learning, creating, and experimenting. It handles the heavy lifting, so you can direct your energy towards innovation and strategy. Think of Skott as a powerful ally that complements your team rather than replacing it.

Before you consider hiring additional marketing staff or even your first marketing person, give Skott a try. I’m confident that Skott will exceed your expectations. It’s like having a fully grown human with a child’s brain – capable yet needing initial training and supervision. With patience and initial guidance, Skott will become an indispensable part of your marketing efforts.

Investing in Skott, Jazon, and other AI agents is like nurturing a child. With the right care and attention during the early stages, you’ll reap long-term benefits. These agents will grow and adapt, becoming more efficient and effective over time.

Take the Leap with Skott Today

So, what are you waiting for? Try Skott today and see the magic for yourself. Book a demo with us, and one of the creators of Skott will walk you through how Skott works. During the demo, you’ll also get a chance to explore our other autonomous AI agents.

We have exciting pilot programs where you can try these AI agents and witness their capabilities firsthand. Click the link below to book your demo and start transforming your marketing strategy with Skott.

Book Your Demo Now. Let’s get started!

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