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Skott: Lyzr’s AI Autonomous Marketing Agent vs. Traditional Marketing Strategies

Skott: Lyzr's AI Autonomous Marketing Agent vs. Traditional Marketing Strategies
June 18, 2024

Estimated reading time: 5 minutes


(If you’ve < 15 seconds)

This article compares Skott, Lyzr’s AI autonomous marketing agent, with traditional marketing strategies. 

By examining historical marketing trends, and future predictions, the analysis highlights Skott will be just another multi-agent that every marketer will use in their organization. 

Skott’s advantages in automating content creation, design, and social media management is just the start. The findings suggest a significant shift towards AI-driven marketing, promising increased efficiency and customization aka more agents like Skott.


Marketing has evolved significantly over the decades. 

It was traditional methods in the 80’s, digital in 2000’s and now it’s AI. Google used the word AI 187 times in their presentation. It’s not only hot, people are freaking out if you aren’t using AI. 

Skott, Lyzr’s AI autonomous marketing agent, represents the latest innovation, integrating content creation, design, and social media management into a single platform. Let’s quickly look at how marketing strategies have evolved over the last 60 years.

Historical Evolution of Marketing Strategies

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  • Marketing in the 1960s: Relied heavily on print, radio, and TV ads. It was about mass marketing and brand awareness. Large corporations dominated the advertising space, investing heavily in media buys and broad-reach campaigns.
  • 1970s: It evolved into print advertising. Newspapers, magazines, and billboards became super popular to promote their products.
  • 1980’s: It was the introduction of digital marketing and direct mail. Companies started using computers for targeted marketing. Although still predominantly traditional, the first digital experiments began to take shape, paving the way for future innovations.
  • 1990s: The internet emerged, and e-commerce started to take off. This led to the development of digital marketing strategies, including email marketing and online advertising.
  • 2000s: This decade marked the rise of internet marketing and social media. Businesses began leveraging online platforms for wider reach. Search engines, social media, and email marketing became vital components of marketing strategies, offering more precise targeting and analytics.
  • 2020s: It’s slowly become about all the other channels but the rise of Artificial Intelligence (AI) and Data Analytics. AI and data analytics have become integral to marketing, enabling more targeted and personalized campaigns.

So What are We Going to See in Marketing Post 2024:  

Well the theme is going to be → 

Hyper personalization. Agents. Automation. AI influencers. Lots of AI.

AI is going to integrate across all workflows. Companies are already using AI tools for content creation, content personalization, repurposing in different languages & personalization over landing pages and emails. Plus companies now want to hire AI influencers because they come at 1/10th the cost.

 It’s predicted the usage of AI in marketing will move from 5% in 2020 to 98% by 2030.

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It’s an eventuality that AI is integrated into marketing & everyone’s skilled to use it. 

What Else Are We Going to See?

  1. Shift from Mass Marketing to Targeted Marketing: Marketing has moved from broad, mass campaigns to targeted, personalized approaches.
  2. Increased Focus on Digital Channels: Digital channels have become the primary medium for marketing, with a significant shift away from traditional print and television advertising.
  3. Rise of AI Influencers: Influencer marketing has become a popular strategy, leveraging social media influencers to promote products and services.
  4. Content Marketing in all forms: Content marketing has become crucial for building brand awareness and establishing thought leadership.

Our Autonomous Marketing Agent Skott is Disrupting The Future  

Well what is Skott?

Skott is an AI-powered social media marketer, blogger, and designer in one that effortlessly produces 1000’s of blogs and posts autonomously with no human intervention for 365 days a year.

  1. Skott integrates content marketing, design, and social media management.
  2. It automates processes, saving time and reducing costs. Skott’s AI capabilities allow it to generate engaging content, design visually appealing graphics, and manage social media accounts efficiently.
  3. Real-time research with Perplexity, Google News & more
  4. Can create content autonomously, everyday
  5. Self-reflection capabilities to improve content
  6. Has memory so new content is always iterative
  7. Flat pricing model (unlimited usage)

But it has two massive advantages:

Skott runs autonomously. Skott is 1/10th the cost as it could do the job of 3 people in a company. Point being we aren’t trying to replace humans. We are trying to empower these folks so they can focus on connecting with people and creating great campaigns for their customers.

So How does Skott Affect Traditional Marketing?

The rise of agents will not just affect traditional ways of marketing but will even affect the way teams are formed and the way marketing is done. 

Comparison Table: Skott vs. Traditional Marketing Methods

Feature/AspectSkott (AI-Powered Marketing)Traditional Marketing
Marketing ExecutionAutonomous AI agents handle all tasksRequires a team of marketers
Content CreationAI-driven, automated, and continuousManually created by content creators
Focus of MarketersManaging AI agents and strategic oversightDay-to-day content creation, scheduling, and management
Content VolumeHigh volume, scalable across multiple platforms. 100’s of blogs/month.Limited by human capacity and resources. 4-20 blogs/month
Cost EfficiencyApproximately 1/10th the cost of hiring a full marketing team. $1999/monthHigh costs due to salaries, benefits, and overhead. Content writer + Designer + $20,000/month
Channel RepurposingAutomatically repurposes content across 19+ channelsRequires dedicated personnel for each channel
CustomizationExtensive customization options via AILimited customization based on human capacity
Real-Time ResearchIntegrated real-time research capabilities with Perplexity, Google NewsManual research required
Post SchedulingFully automated posting schedules across all channelsManual scheduling or use of scheduling tools
Language SupportMulti-language support for global reach. Repurpose across 99+ languages. Limited by the linguistic skills of the marketing team
ConsistencyEnsures consistent brand voice and messaging across platformsVariability due to different team members
Data Privacy100% data privacy, runs locally on your cloudDependent on third-party tools and services
ScalabilityEasily scalable with minimal incremental costsScalability is costly and resource-intensive
Performance OptimizationAI-driven real-time performance optimizationRequires manual monitoring and adjustments
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