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Helping education technology teams scale sales outreach with AI-powered SDR assistants

Rapid Campaign
Deployment

Enhanced Prospect
Engagement

Scalable and Compliant Outreach

About the Company

Via TRM is a leading provider of technology solutions designed to help universities and global education providers manage international travel and study abroad programs. The platform streamlines recruitment, application processing, and student engagement through data-driven tools that improve enrollment outcomes and operational efficiency worldwide.
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The Problem Statement

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Challenges with Manual Outreach

Sales teams relied heavily on manual email outreach, which was time-consuming, inconsistent, and lacked the personalization required to effectively engage leads.

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Shortcomings of Conventional Tools

Conventional CRMs and marketing platforms offered limited automation capabilities and minimal visibility into recipient behavior - resulting in low response rates and missed engagement opportunities.

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Absence of an Intelligent, Scalable Outreach Solution

There was no centralized, AI-powered system to manage outreach autonomously, personalize messaging at scale, track engagement, and optimize strategies - all while ensuring compliance and protecting domain reputation.

How LYZR Solved It ?

Lyzr developed an AI-Powered SDR Assistant - an intelligent outreach automation system that:
  • Conducts deep prospect research and crafts personalized email drafts using contextual data from Via TRM’s knowledge base and external sources.
  • Automates multi-touch email workflows with customizable prompts at each outreach phase, including initial outreach, follow-ups, and breakup emails.
  • Provides real-time engagement analytics, including open rates, reply tracking, and prospect-level scoring for smarter follow-ups.
  • Ensures all communications follow best practices for domain reputation and email compliance, leveraging AWS SES for high deliverability.
The solution was deployed entirely within Via TRM’s AWS environment and orchestrated by Lyzr’s backend agent framework (Jazon), enabling secure, scalable outreach execution.
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The Outcome

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Rapid Campaign Deployment

What once took days to coordinate can now be executed in a matter of hours, significantly accelerating the pace of sales outreach.

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Enhanced Prospect Engagement

Context-rich, personalized emails have driven higher response rates and led to more meaningful, qualified interactions with leads.

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Scalable and Compliant Outreach

The AI SDR operates within established compliance and deliverability guidelines, providing Via TRM with a secure, scalable foundation for outbound efforts.

Behind the Scenes: How Lyzr Builds Enterprise AI on AWS

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How Lyzr handled security?

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Data Residency

The data resides within the customer's own cloud, ensuring 100% ownership and adherence to data residency requirements.

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Compliance

Lyzr Agent Platform is SOC2, GDPR, and ISO 27001 compliant, ensuring enterprises can run their critical workloads safely.

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Reflection

Lyzr's reflection module reduces the chances of hallucination. This feature is enabled in most critical applications for higher accuracy.

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