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Helping online shoppers discover handcrafted products with an AI-powered assistant

Smarter Product
Discovery

Higher Engagement
& Conversions

Lighter
Support Ops

About the Company

Zwende is a curated e-commerce platform showcasing handcrafted and personalized products made by independent artisans across India. With a mission to empower local creators and bring one-of-a-kind designs to global customers, Zwende offers a wide range of sustainable, customizable goods spanning home décor, gifts, accessories, and more. Known for celebrating craftsmanship and creativity, Zwende blends technology with tradition to elevate the online shopping experience.
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The Problem Statement

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Unstructured Product Discovery

Customers struggled to find the right products due to broad user intent and a large, diverse catalog.

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Lack of Personalization

Generic filters and search tools led to poor engagement from high-intent shoppers.

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High Support Load

Repetitive queries - gift suggestions, navigation help, order

How LYZR Solved It ?

Lyzr built a conversational AI Shopping Assistant that:
  • Offers personalized gift and product suggestions using recipient and occasion context.
  • Guides users via chat flows for popular categories (e.g., name plates, terracotta mugs).
  • Uses LLMs to map vague queries (e.g., “eco-friendly gift for sister”) to accurate product categories.
  • Fetches real-time product info from a PostgreSQL database, filtered by budget, popularity, and tags.
  • Enables seamless order tracking within chat.
  • Runs on a FastAPI backend integrated with Lyzr’s NLP stack, deployed in a containerized setup.
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The Outcome

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Smarter Product Discovery

Customers quickly find relevant handcrafted items through contextual, chat-based journeys.

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Higher Engagement & Conversions

Interactive flows and tailored recommendations increase time on site and purchases across key categories

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Lighter Support Ops

The AI assistant now handles repeat queries- reducing team workload while improving customer response time.

Behind the Scenes: How Lyzr Builds Enterprise AI on Azure

Azure Workflow

How Lyzr handled security?

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Data Residency

All change management data remains securely within NTT Data’s Azure cloud, ensuring 100% ownership and compliance with regional data laws.

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Compliance

The Lyzr Agent Platform is SOC2, GDPR, and ISO 27001 compliant, supporting enterprise-grade data handling and privacy.

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Reflection Module

Lyzr’s reflection system minimizes model hallucination, ensuring high-accuracy, reliable recommendations in critical workflows.

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