A 500-person strategy firm turned an 18-month delivery cycle into weeks

How Prophet, a 500-person brand and growth strategy firm, built MAIA on Lyzr and cut an 18-month client delivery cycle down to weeks.

Guest

Chan Suh

Senior Partner & Chief Digital Officer, Prophet

Co-founded Agency.com in 1995 with $80 and grew it to 1,800 people across 14 offices and a NASDAQ IPO. Previously led Samsung’s Digital Innovation Team.

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Anirudh Narayan

Co-founder & Chief Growth Officer, Lyzr

Co-founder & Chief Growth Officer, Lyzr. He built Agent Sam, the AI agent that pitched Lyzr to its Series A investors.

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Must watch if your client work still runs in six-month phases.

Chapters

Orange dot marks a key moment

Chan Suh and Anirudh Narayan on How We Agent, episode 3: Prophet

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Four moments worth pressing play for

Short on time? Pick up where you want.

Moment 01

An 18-month cycle, down to weeks

Prophet’s craft hasn’t changed. The clock has. What used to run in three six-month blocks:

Research, 6 monthsStrategy, 6 monthsLaunch, 6 months
Now: weeks
Moment 02

Custom GPTs got them started. Then they went platform shopping.

Why Prophet chose Lyzr over Microsoft and the other platforms it looked at.
Moment 03

MAIA: an internal app store for agents

Prophet’s Multi-Agent Intelligent Assistant carries the firm’s proprietary consumer survey and 30 years of activation data across six areas:
- Research
- Insights
- Exploration
- Innovation
- Validation
- Activation
Moment 04

Clients stopped asking for point solutions

The bigger shift is in what enterprise buyers want now.

Clients now ask for process workbenches, not point solutions.